Annabell Cox, Managing Partner of LEAD-WiSE, a boutique communications and marketing advisory firm, serves organisations with strategy counselling in purpose and sustainability. With signification knowledge in marketing, communications, and partnership development, she successfully served various sectors such as professional services, hospitality, travel & tourism, education and not-for-profit organisations such as the World Economic Forum as Associate Director. As a global communications and marketing expert and Affiliate B Leader, she has shown proven success in driving stakeholder engagement while guiding companies in defining their purpose. By motivating the internal workforce, she generates internal engagement and facilitates the transition to sustainable practices. With her strong abilities in creating and implementing integrated communication and marketing strategies across media channels, she develops tailored messaging and authentic storytelling for internal and external audiences, always with the methodology of measuring the impact. As a global citizen by nature, Annabell delivers her work in English, French and German.